Memo4

1. How to design and implement visual brand identity?
"Visual identity is a way to represent the brand through critical components: names, logos, typefaces, and colors. An identity system spells out how to present a unified front to others, allowing an individual entity"  (https://umark.wisc.edu/brand/visual-identity-system.php)

The visual brand identity or corporate design can be explained as “the graphic components that all together provide a system for identifying and representing a brand. The basic elements of a brand’s visual identity might comprise distinctive versions of the following” (Clifton et al., 2009, p.113)

• logotypes
• symbols
• colors
• typefaces

(http://www.diva-portal.org/smash/get/diva2:437222/FULLTEXT01.pdf)


2.How to communicate brand identity through visual elements?
First of all you need the brand concept to be clear for you and others: so that it directly communicates who or what it is? what is it's purpose? and who is the target audience? the logo design should represent these elements.

When designing the visual identity take these key element into consideration:

• Symbolism
• Color theory
• Text content

And ultimately cater to your target audience. Through market research; ascertain their likes, dislikes and what would visually create the strongest response and call to action.
(https://digitalmarketingroom.wordpress.com/2013/03/24/visual-communication-creating-an-effective-brand-identity/)


3. How to take cultural differences into consideration when designing visual brand identity?
When designing the visual brand identity that is going to be international. You have to take in consideration The possible misunderstandings and meanings of the use of words, pictures or colors in different cultures.