Memo 7

1. How to make a social media plan?

Step 1: Create social media objectives and goals

Step 2: Conduct a social media audit

Things you need to know before making your social media plan

• need to assess your current social media use and how it is working for you. 
• requires figuring out who is currently connecting to you via social media, 
• which social media sites your target market uses 
• how your social media presence compares to your competitors’

Step 3: Create or improve your social accounts 

Choose what networks best meet your social media goals. If you don’t already have social media profiles on each network you focus on, build them from the ground up with your broader goals and audience in mind. If you do have existing accounts, it’s time to refine them and update them for your best possible results.

Step 4: Get social media inspiration from industry leaders, competitors, clients

Turn to your competitors for inspiration when it comes to what content types and information get the most social media engagement. Also, use social media listening to see how you could distinguish yourself from competitors and appeal to consumers they might be missing. 

Step 5: Create a content plan and editorial calendar

Step 6: Test, evaluate and adjust your social media marketing plan 

2. How to implement a social media plan? 

• set goals
• research
• design the experience
• how to measure it

3. How to measure a social media plan?

• quantify your social media listening
• create a rating for your social media engagement
• add tons of value and then sell and measure